Website Privacy Notice
Version: February 2026
Next Review Date: February 2027
1. Who We Are
AF & Associates Ltd
Company No: 12336442
FCA FRN: 917946
ICO Registration: ZA750651
3 The Shrubberies, George Lane, South Woodford, London, E18 1BD
Email: max@afandassociates.co.uk
We are mortgage and protection advisers authorised and regulated by the Financial Conduct Authority.
2. Information We Collect via Our Website
When you visit our website or contact us via online forms, we may collect:
• Name and contact details
• IP address and browser/device information
• Website usage data via cookies
• Any information you voluntarily submit in an enquiry form or email
3. How We Use Website Data
We use this information to:
• Respond to enquiries
• Provide requested information
• Improve website performance and user experience
• Monitor usage trends
• Prevent fraud and protect our systems
If you proceed to become a client, your data will be processed in accordance with our full Customer Privacy Notice.
4. Lawful Basis for Processing
We process website data under the following lawful bases:
• Legitimate Interests – to operate and improve our website and respond to enquiries
• Contract – where you request information about our services
• Consent – where required for marketing communications or certain cookies
5. Sharing of Data
We do not sell your personal data.
Where necessary, we may share data with:
• IT service providers
• Website hosting providers
• Analytics providers (such as Google Analytics)
• Compliance advisers where required
All third parties are required to process data securely and in accordance with UK GDPR.
6. Cookies
We use essential and analytics cookies to ensure website functionality and improve performance.
Analytics cookies (such as Google Analytics) collect anonymised usage information.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
7. International Transfers
Some website service providers may process data outside the United Kingdom.
Where this occurs, appropriate safeguards are implemented in accordance with UK GDPR, including adequacy regulations or approved international data transfer mechanisms.
8. Data Retention
Website enquiry data and correspondence are retained securely as part of our business records in line with regulatory and legal requirements.
Where you become a client, retention periods are governed by our Customer Privacy Notice (minimum 6 years in line with FCA requirements).
9. Your Rights
Under UK GDPR you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request erasure (where legally permitted)
• Restrict processing
• Object to processing
• Withdraw marketing consent at any time
You also have the right to lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk).
10. Contact Us
If you have any questions about this Website Privacy Notice or how we process your data, please contact:
AF & Associates Ltd
3 The Shrubberies, George Lane, South Woodford, London, E18 1BD
Email: max@afandassociates.co.uk